Mobile messaging is a powerful tool that can help a company reach its customers more efficiently and effectively. It has higher engagement rates and conversion rates than other marketing channels.
Unfortunately, it’s not always realistic to think that business texting software is the only way to reach your customers. They are used to hearing from you in various ways, and it’s not always feasible to throw in the towel completely.
What if, instead of throwing in the towel, you added text messaging to your marketing mix and saw an increase in conversions? According to a study, businesses that use this channel can see a conversion rate of 112% or more. Text messaging can be an integral part of a company’s marketing mix, and it can help bring in more business.
Ways to Integrate SMS Into Your Other Marketing Channels
1. Live Chat
A live chat feature on your website can help you catch potential leads who might have already left your site due to their inability to contact you. People should be able to interact with you on your site easily. This will allow them to feel like they have a real human interaction with you.
After the conversation has started, you can easily add these leads to your contact list. You can then send them relevant content and encourage them to opt in. Even after a lead has left your site, you can still reach them through text messages. These messages can help nurture them into a purchase and keep them engaged until they reach a high-value customer.
Cross-promotions are easy to do with both email and text messaging. For instance, by sending a link to an email, you can help convert leads into customers by sending them more direct and engaging messages. You can also integrate email and text messaging into a variety of marketing channels.
Follow-up messages are a great way to get your customers’ attention. They can be sent out in various ways, such as via text message or email, depending on their interest.
Although it might be best to follow up with those who click through an email, it’s also important to remember that those who don’t follow up will likely not click through to future emails. They are a great channel to use when you’re looking to add more engagement to an email campaign.
3. Social Media
Social media is a great way to expand your reach and get in contact with more potential customers. It can serve as a top-of-funnel magnet, and it can be a great place to promote your text messaging campaign. You can encourage followers to opt into your campaigns by offering a discount or special offer.
The combination of social and text messaging can be very effective because the average American spends about 100 minutes a day checking their phones. Also, with over a thousand hours spent on social media, there’s bound to be significant overlap. While social and mobile marketing can be very different, they can still be very effective ways to reach out to your potential customers.
How to Encourage Your Followers to Sign Up for SMS
1. Talk About New Things
One of the most important factors that you should consider when it comes to marketing is ensuring that your communications are both varied and distinct. For instance, if you’re offering a discount to your text message subscribers, make sure that it’s not included in your email list.
2. CRM Software Integration
One of the most important factors that you should consider when it comes to marketing is ensuring that your communications are both varied and distinct. For instance, if you’re sending marketing emails through your CRM software, you still need to keep the details of your customers in the system. If you are able to use the platform for sending and receiving text messages, you will be able to automate several processes.
When it comes to marketing, it is important to ensure that your communications are cross-channeled and supported by each other. With the ability to send and receive text messages through various marketing channels, it’s easy to integrate them all.