Here, it’s done, it’s spoken out loud!
“It’s the marketing way or the highway!”
According to IBISWorld stats, in 2022, the market value for the cell phone repair industry is 4.0 billion. This number will increase in the coming years. The most obvious reason for this trend, which is going to remain on the rise for foreseeable future, is the surge in the usage of cellphones all over the world.
With these mind-boggling stats, you, being a cell phone repair shop owner, have a fair chance of flourishing in this field. And it’s hard to be any other way because every third cell phone user has a broken screen, software malfunction, or any other hardware issue.
Now here is a thing. You can be an expert in cellphone repairs, using the best cell phone repair shop software, and still not progressing. Do you know why? Because nobody knows that!
Here, the question arises how to tell the world that your cell phone repair shop exists, and not just exists but provides excellent repairs?
The answer is simple, Marketing!
With the right marketing tactics, you can be on top of the cell phone repair industry in no time.
When it comes to marketing a cell phone repair business, possibilities are infinite. To start with, it’s summed up in two major categories. And everything else pretty much falls under these categories.
Market Your Business Online (Digital Marketing)
In simple words, it is online marketing. Ignoring this means, in borrowed words,
“Doing business without ‘digital marketing’ is like winking at a girl in the dark – you know what you are doing but nobody else does”.
What’s the point of running a business if no one knows about it?
Nowadays, everyone is familiar with the perks of digital marketing. Let’s dive into its tried and tested methods to see how you can use them to market your cell phone repair shop business.
With the help of content marketing, you can legit spread the word for your business far-flung. It is as simple as writing an article but unbelievably effective, as it adds value to your audience.
For instance, you are using a cell phone POS software to help the customers with fast processing. Usually, such software is uncommon in small, emerging repair shops. So by using content marketing, you can tell your audience that you have it, and they will have a smooth transaction experience if they visit your shop.
Marketers often restrict content to blogs only. But everything that tells your story and engages your customers, is content. It includes direct emails, posting content on social media, infographics, eBooks, etc.
If the content is the King, then SEO is the Queen. Whether you’re using Google or Bing, if your content doesn’t rank then it is a waste of effort and time.
This technique of marketing, in the simplest words, involves using suitable keywords. Keep in mind their relevance, density, volume, and how frequently people search for them.
There are a number of ways to rank your website: some are completely free; whereas in others you can use paid ads as well. If you achieve being at the top of the search list in organic search results, then you will be trustworthy in the eyes of your customers. And who doesn’t want a reliable option? It’s doable only by cracking the proper code of SEO i-e excellent content with proper keywords.
Social Media Marketing
Social media is an instant way to communicate with your customers. Facebook, Instagram, Snapchat, Twitter, and LinkedIn are crowd-pleasing social media platforms. Nowadays everyone uses them. Make sure to have pages on these platforms and engage with your customers on a personal level.
Business pages with more likes and followers are authentic in the eyes of the customers.
Influencer marketing also has a direct relation to social media marketing, which is the trendy strategy for promoting your business.
Nowadays, people prefer watching videos rather than reading blogs. Almost 5 billion videos are watched on Youtube every single day. Whether you want to deliver some kind of educational information, entertainment news, or do a live stream, videos are your go-to ticket. They can be long or short depending on your content requirements and audience preference.
The best medium for sharing your videos is YouTube. The total number of hours of video watched on YouTube each month is 3.25 billion. Tiktok is another impressively growing video platform. Even putting video tutorials on your website can have a huge impact on your marketing efforts.
Mobile Marketing is an extension of digital marketing. It’s an efficient way to pitch your business to the customers while they’re spending time on their phones. This way the message is conveyed without being intrusive. Your message and brand are stored unconsciously in their mind and whenever they come across it again, it clicks right away.
Text messages, calls, and mobile applications are some of the most prominent media for cell phone marketing.
Market Your Business Traditionally (Offline Marketing)
Not all your audience enjoy social media or the internet. To reach them, it may be wise to employ means of traditional marketing in the good old communication style. They are usually pre-millennials or boomers.
Here are a few offline marketing practices that a repair business can take up to attract this audience. And trust me, they cover a huge chunk of the mobile repair industry audience.
If you’re a repair shop owner with such audience demographics, offline marketing is the way.
Word of Mouth Marketing
The first and most effective marketing method is word of mouth. Satisfied customers’ words spread like fire. They’re walking talking proof of your reputation and quality. Wherever your customer will find somebody with a broken phone, they will send them your way in a split second.
Treat your customers like you are understanding every bit of their information. Value their time. And most important, provide them with quality materials. The last thing you want to do is to destroy your business’s reputation with the customers coming back with your implanted defective parts.
Word of mouth also translates into reviews on social media and other online networking platforms.
TV has been the most common source of communication. TV ads are packed with entertainment, emotions, and information. So, you can share a full visual representation of your business via TV commercials.
Radio plays a significant role in advertising, not as effective as television though.
Prints and Billboards
Print advertising is what you can see all over the place. Whether you travel, shop, or even take a walk in your neighborhood. People will hand you brochures advertising their products. You see billboards, huge TV screens, and even wall paintings everywhere you go. You can’t even refrain from ads, having a cup of tea while reading the newspaper. There is always an ad here and there. So, by adopting this medium of marketing, you are non-stop storing brand information in the customer’s mind.
Pack your bags and attend the tradeshows. Meet people face-to-face, pitch your business, and also inquire about what they are offering. They might be offering something, like cell phone repair shop software that will upscale your business.
Lastly, promotional offers! This strategy works wonders for any business. Whether you are marketing online or offline, this works for both. Give promotional offers and discounts to attract your customers. Sometimes the potential customers like your product or service budget are daunted by the attached price tag. These offers can lure them and the FOMO factor will kick in.
In a nutshell, all these strategies are useful. The key to drawing value out of these rests only with you because you alone can decide what might be the best combination out of all these many marketing methods that work for your business the most.
Mix and match these methods and identify your perfect market strategy.
Let us know in the comment section how it worked wonders for your repair business.