Ecommerce has become a significant chunk of the retail industry lately and is expected to acquire 22% of the total retail market around the world in 2022. What is the reason behind its ever-increasing popularity on a daily basis? The answer is the comfort it offers to people; they can easily buy their favorite merchandise online while sitting back at the home. Moreover, they can get the purchased goods delivered to their home in no time. This process not only saves their effort and time, but money as well.
Due to the comfort ecommerce offers to the consumers, it has become a huge industry with a massive turnover that goes up to trillions of US dollars worldwide. Figures from Statista show that in 2021, the revenue of the worldwide ecommerce industry was 4.9 trillion USD, which is expected to go up to 7.4 trillion USD by 2025. Around 2.14 billion people, which accounts for 27.08% of the total world population, bought a wide variety of merchandise online in the year 2021 alone.
The massive figures mentioned above surely look promising, which is why businesses around the world are trying to make their space in this highly competitive industry. If you want to earn a significant chunk of the huge ecommerce turnover, you need to promote your ecommerce business properly. Here are some tips to help you do the ecommerce branding properly.
Further details are given below:
Come Up with a Creative Logo
The first thing any consumer is going to notice about your brand is its logo. Your logo is going to serve as the front face of your brand, just like a resume does for a job applicant. You can’t do anything wrong with that. Make sure your logo is unique, creative, capable of grabbing the attention of the audience, suitable for a variety of applications, and above all able to deliver the message to the targeted audience efficiently. There is no need to follow clichés while thinking of a creative logo design.
You need to come up with a logo that is capable of making your brand stand out from its competition. If you are running out of ideas while thinking about a logo with all the characteristics we have mentioned above, then don’t worry, as a reliable logo maker can help you to make a perfect logo design. All you need to do is find a reliable logo generator online and look for pre-made logo templates relevant to your industry. You will surely find a great template from the logo maker. Edit it according to your requirements and your logo is ready.
Effective Content Marketing Strategy Will Do the Trick
Inbound and outbound marketing for your ecommerce business rely heavily on an effective marketing strategy. Hence, you need to make sure that you are articulating quality content for your targeted audience and answering their queries proficiently. Doing this will add value to your brand. When you provide valuable content to your targeted audience that includes authentic facts and figures about the industry, they start trusting you.
It should be noted that trust is the key to a successful business. Once you succeed in building a trusted relationship with your audience, you will start witnessing the benefits of this relationship. The targeted audience will visit your website whenever they want to know about any product that is relevant to your business. Moreover, they will prefer to buy the products from you and only turn their heads towards any other ecommerce business when you have run out of stock.
Make Proper Use of Email Marketing
Email marketing is the most effective way to brand your business and generate a significant number of conversions and leads. According to a recent analysis, your business is expected to earn $42 in return for every single dollar you spend on email marketing. The previous statement makes it pretty much clear how effective email marketing is.
It should be noted that there are more than 4 billion email users around the world, and this number is expected to grow up to 4.6 billion dollars. If you do email marketing effectively for the branding of your ecommerce business, you are expected to bear fruitful results in return. Just make sure that the emails you send to prospects for branding purposes include personalized touch, visually attractive email copies, short and crisp content, limited sales pitch, valuable information, and only one CTA (Call-to-Action).
Make the Best Out of Social Media
When it comes to the promotion of any kind of business, how can you forget the potential social media holds? More than half of the total population of the world uses various social media platforms to connect and interact with each other. Brands that are looking to make their mark in the highly competitive industry of ecommerce can make use of social media for the promotion of their online business. All they need to do is follow the best practices of social media marketing.
The first thing they need to do is to build the persona of their audience. If the demographic they are targeting is the people in their teenage or mid-20s, then Instagram would be the perfect platform for them. Other platforms like Facebook and Twitter have users that belong to a variety of demographics. LinkedIn is more of a professional platform, so it can be a great tool for you if you are targeting professionals as your primary audience. A hybrid strategy incorporating regular posts and paid ads on social media handles can work wonders for your brand.
Use Influencers to Your Benefit
A rather new and innovative type of branding is using influencers to promote your brand. Ecommerce businesses can enjoy a huge benefit because of this promotion method. From micro-influencers to mega influencers, there is a wide variety of influencers available for this purpose online. You can take the help of influencers to promote your products and brands easily.
These influencers have built a community of people who look towards them and try to follow their lifestyle as well. Hiring such influencers will not only help you build a strong community of consumers that will become regular customers of your brand but reach out to new prospects as well. If you want to make the most out of this method collaborate with influencers and give them special discount promo codes and giveaways.