You are just about to finish the newly released season of Stranger Things and suddenly a message pop-ups on your screen, “Are You Still Watching?”
This can be pretty annoying and if you’re thinking, you’re the only victim, well that’s not true.
There are a lot of us who have. This brings us to the fact that our brains can comprehend video 60,000 times quicker than text, which is why we like binge-watching so much.
A video is a powerful tool for attracting and converting leads, but it is often underutilized. According to EyeWideDigital, putting a video on your landing page can boost your conversion rate by 80%.
Are you unsure of how to use video to increase conversions? Here are five proven methods for using video to generate leads.
But before we jump to that, let’s first briefly learn to go through the significance of video.
The Importance of Video in Digital Marketing
- First things first, video is a demand that comes straight from consumers. 68% of people prefer watching videos when they’re learning something new because it’s an easy-to-understand medium of communication.
- Secondly, it’s a more desirable form of content, and it has ample room for creativity and innovation.
- No matter how boring your subject is, through a video, you can make it engaging, informative, and emotional.
- You can use it as much as you want. It’s the only form of content that you can post on different platforms without any problem.
- Lastly, videos are a long-term investment. A 1-minute video can cost you around $1,000 to $10,000. However, if 1-minute animated video cost starts from $4,5000 to $35,000 depending on the complexity of the video, its length, and style (2D animated, 3D animated, or Motion Graphics).
How to Use Video For Boosting Conversion Rates?
You can use video in the following five ways to increase your conversion rates:
Add a lead capture form at the beginning of the video
You must be wondering how it is even possible to capture LEADS through a video. Well, it’s totally possible; there’s no room for any doubts.
If you haven’t used Wistia yet, it’s high time you should, as it offers a useful feature named Turnstile, through which you can add a lead capture form anywhere in the video you like.
You can even make it mandatory for the viewers to fill it or just keep it as an option. That’s your call.
According to the survey Wistia conducted, around 15,000 videos that have utilized the turnstile feature in the first 10 to 20 seconds of the video have higher conversion rates as compared to those that don’t. The boost was approximately around 38 to 43%, which is pretty commendable.
This sums up; the opening of your video should be compelling and powerful enough to motivate your viewers to fill in that form, and the leads will keep rolling in.
Give a creative and human touch to your thumbnail
So what would you prefer? A human being with a smile or some clunky text or symbols? Of course, that smiling face.
But why? Because this is part of human psychology. Things that we can relate to, grab our attention more. Across the globe, a smile is considered a gesture of kindness and friendliness.
Using a smile as a subject can heavily influence your sales.To prove this fact, Wishpond conducted an experiment. They used images of two individuals – one with a wide smile and the other one in a serious mood.
As per the stats, the image with a smiling face helped in boosting the ROI by 10.7%, which is quite amazing.
To recapitulate, if you want to skyrocket your conversion rates, then don’t forget to add a human with a smiling face on the thumbnail of your video.
Keep your video short and sweet
When I first started working in the online video market, I noticed a common thread in the media files of my clients. Eventually, viewers lose interest. In my opinion, this isn’t a groundbreaking discovery, but it’s evident that many firms are overdoing it with their marketing videos.
Let’s look at a one-minute video as an example. The early half of the video gets a lot of views and even some re-watches, but as time passes, viewers lose interest, and the video ends up with considerably fewer viewers than it had at the beginning.
This demonstrates that video duration is highly influential. The more concise, the better!
For maximum engagement, you should attempt to make your information as succinct as possible. Consider placing the essential information at the opening of your video.
Build a sense of credibility
You’ve been in a car accident with a drunk driver who refuses to take responsibility for the accident. Despite this, you’ve sustained a lot of injuries, and your automobile is a total loss. In the absence of a lawyer or any inexpensive suggestions, you’ve turned to Google for help.
Until you locate the video of the kind lawyer with 20 years of experience and a trustworthy and welcoming aura about him, you don’t know which way to pursue. The convincing language on a landing page alone isn’t going to be enough to build this level of confidence.
This method is helpful in a variety of fields, not simply the legal one. Keep in mind that it has been demonstrated that using videos may boost conversion rates by up to 80%.
Embedding a brand video on the homepage or the landing pages is a great way to humanize your company, earn the confidence of your leads, and increase the rate at which they convert.
Use custom videos for different prospects
Sending tailored videos to leads through email is one more strategy for accelerating the sales process while also increasing conversion rates.
Usually, we witness salespeople spending almost the whole day chasing prospects either by phone or email. A few of them even respond to emails, and some of them agree to discuss it further over the call, but when the call is done, you never hear back from them.
How do you re-engage with these leads if they are acting in the same manner as some of your most unreliable friends?
Video, obviously. There are a large number of businesses all around the world that have used video email messages with great success.
Adding a video to your email helps to instantly grab the attention of the viewer. You can also use the word ‘VIDEO’ in the subject of your email as it triggers them to open this email in curiosity.
In a Nutshell
To sum it up, video is one of the most powerful and engaging marketing tools. As the digital marketing landscape is evolving, so do the tools and techniques.
The hunger for video content has increased so much in the past few years that video has now become a necessity.
If you are wondering how to get a video for your own company, you can either hire a video production team or simply outsource it to any best corporate video production company like BuzzFlick.
As a video animation and production agency, they’ve been offering this service for a couple of years. They have a competent team of animators and video producers. If you need any assistance, you can take free consultation from them as well.
On this note, we end this insightful guide. We hope by this, you have totally understood why using video is so important and how you can skyrocket your conversion rates using it.