The business name is undoubtedly the most critical asset of your company. This is because the name you choose for your business will work as a unique identification. That will set your brand apart from the competitors. This is why many business owners choose short and memorable names for their company. That will allow them to generate a positive first impression amongst their potential customers.
The name you choose for your company will mean a lot to you. It will not only identify your brand but also showcase the goals and determination of your company. Not to mention, the reputation of your business will also be associated with the name. When your business name is intrigued and memorable, you can convert your audience into loyal customers of your company.
However, sometimes other businesses might choose names that are too close to your company name. This will confuse your client and make your business become vulnerable to potential losses. This is why it’s extremely important to protect your business name legally. Here are some essential steps you should remember to protect your business name.
Develop a Corporate Entity
Depending on the state, make sure you pay close attention to the laws and regulations of the states so that you can implement them perfectly while naming your business. Consider developing a corporate entity to represent your brand. This way, you can protect your business name from being copied by your competitors or other businesses in a different state. You don’t need to implement this approach to conduct business but to have peace of mind. If any other dishonest business owner tries to choose the same business name for their company, they will face legal obstacles. This is one of the best ways to protect your business name.
Make Sure Your Branding is Memorable
It doesn’t matter how great products and services your business offer; if the name of your business is not associated with the products and services, you will face various problems boosting recognition as well as the future growth of your brand. Make sure you don’t let any other business owner take the credit for your hard work and determination.
Another great way to protect your business is by paying close attention to the branding. When you take the necessary steps to boost the branding, people will be able to remember your brand when they need some specific products and services.
This way, you can protect your business’s and enhance sales and revenue. As branding is an important aspect of any business, make sure you implement the necessary methods to protect your name from any type of infringement.
Choose a Unique Domain Name
Most modern business owners pay close attention to boosting the online presence of their company. As per All business, online presence is critical for your company. However, you need to consider multiple factors that will enhance the visibility of your business on the internet. Nowadays, dishonest business owners can easily create websites that might look too similar to yours. This way, they will steal your customers and clients by offering similar yet subpar services and products.
However, when you choose a unique and short domain name that can be associated with the goals and offerings of your company, customers will face no problems recognizing your website. Even though this won’t stop dishonest business owners from boosting their sales by using your name, you can prevent the new customers from landing on the wrong website.
Trademark the Logo and Name
Even though you can use a business name creator tool to come up with a strong name for your business, your efforts will go in vain if you don’t trademark it. Many business owners achieve success in choosing the perfect name with the help of a name generator tool. However, they forget to trademark the names and end up facing massive consequences. One of the most effective and easiest ways to protect your business’s name is by using relevant methods to trademark it. You also need to ensure you have trademarked the slogans and logos of your company. When the business name is trademarked, no other business owner will legally be able to use your name or something similar to your business name to market their products. If they do, you can file a lawsuit against them.
A trademark is an effective method of creating and maintaining the reputation of your company. Even though you need to pay an upfront cost to register the trademark, you will undoubtedly be able to reap countless benefits for years.
Purchase Different Domain Extensions
This is one of the most important things you should remember if you want to protect your name from being stolen. If you want to protect your brand without any problem, you need to ensure you’re not leaving any loophole. This is why you must purchase different domain names such as .org, .co, .io, etc. You also need to come up with a common misspelling of your business name and register it using the .com domain. Purchasing these domain extensions will help you protect your business from domain name resellers and competitors.
Additionally, when you establish a 301 redirect on the actual domain name of your company, you will be able to capture direct traffic to your business as well as the website from customers who misspelled your business while searching in the browser.
Create Social Media Accounts as Soon as Possible
In the modern marketing world, social media is one of the most effective advertising platforms for business owners. Many marketers only consider social media as the primary advertising effort for their company. The social media platforms will also help you protect your business name.
Once you choose and register a perfect name for your business, your next step is creating a business account on all social media platforms. Even if you don’t consider including social media in your marketing campaign, you still need to secure the account names so that you can boost your online presence on these platforms. Otherwise, someone else might snatch this opportunity from you, which will not only weaken your brand image but also confuse the customers.
These are the important steps you should take to protect your name. Make sure you comment below to contact us if you have any other queries.